B2C2 Joins Pyth Network: Institutional Liquidity Data for the Digital Asset Economy

B2C2, one of the world’s leading crypto-native liquidity providers, has joined Pyth Network as the latest institutional market data contributor. The firm will publish its proprietary pricing data directly to Pyth’s network of over 125 first-party data providers, enhancing the most comprehensive source of institutional-grade market information in digital assets.

This addition brings real-time, first-party institutional liquidity data onchain—sourced directly from one of the industry’s deepest liquidity pools—and supports a new generation of decentralized applications built on transparent, executable pricing.

The Traditional Market Data Problem

In digital asset markets, reliable pricing data remains fragmented across venues, intermediaries, and jurisdictions. Liquidity is dispersed globally, and much of the market still depends on third-party aggregators that consolidate exchange data after the fact—introducing latency, opacity, and additional cost.

This challenge mirrors a broader inefficiency that has defined the $50 billion market data industry for decades. Across both traditional and digital finance, data creation and data distribution remain fundamentally misaligned:

• Fragmented coverage across venues, regions, and asset classes

• Escalating costs while delivering incomplete market views

• Blind spots from repackaging exchange-only feeds

• Misaligned economics where intermediaries capture all revenue while price creators see nothing

The result is an outdated model where the most valuable price information—produced upstream by institutions like B2C2—flows downstream through layers of aggregation and markup. The firms generating liquidity have historically been separated from the distribution and monetization of their own data.

Addressing the Crypto Market Data Gap

Pyth Network addresses this structural gap by creating a direct data layer between price setters and the market. B2C2’s contribution strengthens this foundation with institutional-grade pricing drawn from one of the deepest and most sophisticated liquidity pools in digital assets. By capturing prices at their source—before fragmentation, latency, or redistribution—B2C2 helps deliver transparent, verifiable data that powers the next generation of blockchain and institutional financial applications.

The Pyth Network Model

Pyth modernizes this system by enabling price discovery to flow directly from its originators. Over 125 leading institutions—including Jane Street, Jump Trading, Cboe, and now B2C2—publish real-time, first-party data to the network, creating the most accurate and comprehensive market view available.

Today, Pyth distributes more than 2,000 live price feeds across crypto, equities, commodities, and FX to over 600 applications on 100+ blockchains. Millisecond-level updates and transparent aggregation ensure precision, integrity, and composability. With the addition of institutional programs such as Pyth Pro, the network is building the infrastructure to serve as the global price layer for all financial markets.

B2C2: Institutional Liquidity Pioneer

B2C2’s addition brings unmatched depth and legitimacy to Pyth’s digital asset coverage. As a global leader in crypto liquidity provision, B2C2 bridges traditional and digital markets through advanced electronic execution, deep OTC trading relationships, and continuous price formation across major tokens and derivatives.

Its data reflects the pulse of global crypto markets—pricing derived from real trades, not indicative models—and provides a foundation for developers, traders, and institutions to build on top of authentic market signals. B2C2’s expertise in serving banks, hedge funds, and exchanges worldwide reinforces Pyth’s mission to connect the institutional infrastructure of traditional finance with the innovation of decentralized networks.

Building the Future of Market Data

"At B2C2, we’re committed to helping shape a more transparent and efficient market structure across both traditional and digital asset classes,” said Thomas Restout, CEO of B2C2. “Contributing our proprietary pricing data to the Pyth Network aligns with that mission bringing institutional-quality data on-chain and supporting the continued growth of reliable infrastructure for the broader ecosystem." — Thomas Restout, CEO, B2C2

“B2C2 has long been a force in shaping the digital asset markets, and now, by contributing to the Pyth Network, B2C2 is helping redefine how price discovery happens. This is a major step forward in Pyth’s mission to build a unified price layer for the world’s financial system: one where institutions can publish, access, and build on top of transparent, first-party data.” — Mike Cahill, CEO, Douro Labs and contributor to Pyth Network

With contributors like B2C2, Pyth Network continues to advance toward a transparent, composable, and institutionally credible market data infrastructure. As the network scales toward complete global coverage and deeper integration across financial systems, B2C2’s leadership in digital asset liquidity strengthens the foundation of the price layer that will power the next generation of finance.

Want to help shape the future of finance? Learn more about becoming a Pyth Network market data publisher and see how you can contribute to an ecosystem trusted by leading financial institutions.

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